We finished a bathroom refresh this week and ran into something that costs this industry real money: the wrong paint on the wall. The existing coating was a flat water-based latex. In a bathroom, that is a losing setup. Flat paint has almost no binder at the surface, so the first time anyone cleans it, the finish burnishes, lifts and peels. Add shower humidity and it fails faster. What actually holds up in a bathroom: • 100% acrylic latex, satin or semi-gloss. Acrylic resists